Company Magazine
What To Prepare In Creating A Catalog Or Magazine Design
So you are embarking on creating your own color magazine or catalog printing? Well before all the design work and creativity gets started, you should first prepare the important raw materials for your design. Let me list down for you all the things that you will need to prepare so that you can create a good design or layout for magazine or catalog printing. Here seven of the most important that you should have.
1. Prepared and proofread text content, section by section.
First up, you will need the content. While some of you may think that writing the content as you design is okay, trust me when I say that this will only cause more problems. It is important that you already have a prepared and proofread text content, section by section for your color catalogs before you actually start the design. This lets you treat the text as a real design element, and not a work in progress. So make sure you correctly prepare the content before doing your magazine or catalog designs.
2. Attractive product images with multiple angle shots.
Next, of course, since you are printing a marketing catalog or color magazine most probably, you will need attractive product images with multiple angled shots. Boring portrait shots of your images is of course a workhorse for those images, but it is important to get as many different angles as possible to make them interesting. Of course, also make sure that all these are captured in high resolution and full color.
3. Specially designed cover image for marketing.
You will also need a specially designed cover image for marketing. If you cannot do this artistically enough, then you probably will want a professional to do this cover image for you. You will need something that looks interesting to your readers while at the same time unique enough to stand out against rivals. Make sure also that this is rendered in high resolution so that it is fit for catalog printing.
4. Supporting marketing text content features.
Besides all the main text content needed for a catalog, do not forget to also prepare some supporting feature content for some extra marketing. This is all the more important if you are printing magazines since people like reading articles, especially the ones that discuss important life issues that they are dealing with. This adds that human interest element to your color catalogs and magazines, making them more than just commercial prints.
5. Unique but simple font styles.
Of course, you will not want to use fonts that are used in your design software. Make sure that you acquire unique new simple font styles for your catalog or magazine text. If possible try to get those new web 2.0 fonts to make your catalog designs look more current. Acquire the font style file and install it already before you go ahead with your designs.
6. Call to action elements and graphics.
Also, you will want to create some pre-designed call to action elements and graphics. These are the design elements that invite people to buy your products or avail of your services. These must be highly visible with bright colors and large text content. They are meant to be placed at key places in your color catalogs and magazines to gain interest.
7. Magazine or catalog template.
Finally, you should get a magazine or catalog printing template. This will help you standardize your design so that all printing companies can actually print your custom catalogs. There are a few distinct commercial catalog templates that you should chose. Make sure that you chose the best one, taking into consideration your deployment tactics.
So those are the things that you will want to prepare for designing layouts for catalog printing or
magazine printing
.
For comments and inquiries about the article visit:
Catalog Printing
E4 Skins – Company Magazine
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February 1, 2012 5:31 pm 
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